Your Guide to Anchor Text

First of all, what is anchor text?
Anchor text is the clickable words you see to link one page to another! Like this…

One of my top keywords is Minneapolis SEO, so for the sake of this example I am going to continue to use that.

There are a ton of different types of anchor text. There is:
• Exact Match: Minneapolis SEO
• Partial Match: The Launch is a Minneapolis SEO company
• Branded: The Launch
• Naked:
• Generic: Click Here
• LSI (Synonym): Minneapolis Search Engine Optimization

So how do these various anchor texts effect SERP?
Google uses the anchor text in a search result to determine the page’s topic. If I’m writing an article about The Best Steak Ever then our site (The Launch) is telling Google that we found a good place that we think has The Best Steak Ever.

History of Anchors and Google:
Back before Google was the giant company we know it to be today, they had a pretty simple algorithm that weighed anchors specifically high. After years of SEO’s spamming Google they went on to develop the penguin algorithm, which basically shut that shit down. The companies that tried to game the system saw their rankings decrease overnight.

So what do you do about this?
Based on research we have conducted over a few thousand domain searches exact match anchors do play some part in search. Although, I wouldn’t go too heavy on them. Our consensus is that these should be about 1-2% of your overall anchors. A vast majority of websites that have at least one exact match anchor are outperforming websites that don’t.

Placing the Anchors:
If this is your first time (I remember mine like it was yesterday..) I would get a ton of different partial anchors and a few (1-2%) exact match anchors. I would mix in a few of the above examples and you should be doing alright!

That’s your quick and dirty guide to anchor text! Make sure you comment below if you want more info or have any other future post ideas.

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